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Why Accuracy Matters in Sentaiment Onboarding

Learn why providing detailed, accurate inputs during onboarding helps improve the accuracy of your Echo Score and Suggested Actions

Jason Friedlander avatar
Written by Jason Friedlander
Updated over 5 months ago

At Sentaiment, your insights are only as strong as the inputs we start with.

When you provide accurate and detailed information during onboarding, you’re giving our platform the foundation it needs to deliver actionable results—faster and more effectively.

Here’s why accuracy is essential:

🎯 1. Your Brand Is Unique—and AI Doesn’t Always Know That

LLMs don’t know your brand the way you do. They rely on public data, outdated content, and generic assumptions. When you tell us exactly how you define your brand, we can help measure the gap between reality and perception.

🧠 2. Every Input Powers Better Echo Scores and Suggested Actions

  • A clear URL helps us pull the right data

  • A detailed brand story helps us match tone and voice

  • Accurate competitor lists help us benchmark your Echo Score against the right companies

Without strong data, our platform might misattribute perceptions, suggest irrelevant fixes, or miss key narrative shifts entirely.

🔄 3. The More Context You Give Us, the Smarter Our Analysis Becomes

In the near future, we’ll be layering in:

  • Website scraping to extract brand voice and claims

  • Document uploads for internal decks or style guides

  • Contextual competitor mapping for narrative tracking

But until then, your manual inputs drive the accuracy of your brand’s perception model.

✅ What to Do Now

  • Take time to be as specific and thorough as you can during onboarding

  • Don’t worry about being perfect—we know this is your version of the brand.

  • You’ll be able to update or enrich your brand info anytime.

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