Identifying your competitors isn’t just for benchmarking—it’s also how Sentaiment enhances your brand’s analysis in the context of your category.
By sharing 4–5 direct or adjacent competitors, we can:
Detect when AI models confuse your brand with theirs
Highlight perception gaps where they’re outperforming you
Deliver Suggested Actions tied to your actual market environment
It also allows us to power upcoming features like:
Share-of-voice dashboards across ChatGPT, Claude, Gemini, and more
Narrative drift detection between your messaging and your competitors’
Side-by-side Echo Score comparisons across the LLM landscape
If you’re not sure who to include, think about:
Who your audience compares you to
Who ranks beside you in AI-generated lists or answers
Upstarts or legacy players in your niche
In upcoming versions of Sentaiment, we’ll also suggest LLM-detected competitors based on what models mention alongside your brand—helping you stay ahead of new entrants or unexpected comparisons that might not be on your radar yet.
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